Not another
channel-by-channel agency.
Yangtics acts as a fractional ecommerce growth lead for Australian brands that need SEO, paid media, conversion and digital execution managed under one commercial direction. Led by the current SEO Lead at Bunnings.
SEO Lead at Bunnings
10+ years Experience
EN / 普通话 / 粵語
You do not need another agency report.
You need someone who can see the whole ecommerce growth picture, make commercial decisions and get the work moving.
A senior-led growth partner, not a task-based marketing supplier.
My background began in SEO, but ecommerce growth is rarely solved by one channel. Yangtics works across SEO, Google Ads, Meta Ads, LinkedIn Ads, website conversion, tracking, analytics, EDM, marketplace integration and the practical operational issues that slow ecommerce owners down.
Most ecommerce owners should not be stuck personally managing every channel, chasing every supplier and guessing which report matters. The real value is having someone who understands the details across channels and can still make decisions from the commercial picture.
It is hard to grow an ecommerce business properly if you have never had to run one yourself. Yangtics is shaped by hands-on ecommerce ownership, long-term client work and senior in-house retail experience.
Fragmented suppliers create fragmented growth.
Even when SEO, ads, EDM and website work sit under one agency, your business can still become one account out of hundreds. The people doing the work may be paid to finish tasks, not to fight for your growth like the business depends on it.
Channels get separated.
SEO looks at rankings. Ads look at spend. Email looks at campaigns. Website changes sit somewhere else. The owner is left connecting the dots.
No one owns the bigger picture.
If every supplier is responsible for one piece, no one is truly responsible for whether the ecommerce business is healthier, more efficient and growing.
Reports replace decisions.
Long documents and dashboards do not matter if no one is deciding what to stop, what to fix, what to scale and what to ignore.
Long-term ecommerce growth
Results across owned and client ecommerce businesses.
Growth comes from staying close to the numbers, improving the website, fixing channel waste and making better commercial decisions over time.
Owned ecommerce brand
Over 5 years
Australian packaging brand
Over 11 years
Australian furniture retailer
Over 4 years
Individual channels may be the entry point. The goal is the wider growth system.
Yangtics is not designed for isolated long-term SEO or ad management. For the right ecommerce business, the model is built around taking responsibility for the channels and decisions that drive growth.
A senior commercial lead across digital growth, channel priorities, execution direction and performance decisions.
Most work is handled directly. Specialist support can be brought in where needed, but the growth direction stays senior-led.
Commercial models can be aligned with growth, not just hours worked. For the right ecommerce business, this can include performance-oriented arrangements where Yangtics takes responsibility for most digital growth channels.
Not every ecommerce business is the right fit.
Yangtics works best where the owner wants growth decisions made from data, margin, customer behaviour and long-term commercial value.
Built for brands that are ready to move.
- Ecommerce businesses with real sales momentum and room to grow.
- Owners who want a senior growth partner, not another task supplier.
- Brands willing to improve their website, offer, channel structure and execution.
- Businesses open to commercial models that reward growth and responsibility.
Not built for cheap traffic or short-term noise.
- Brands looking for the cheapest SEO package.
- Owners chasing short-term ad spikes without fixing the business.
- Businesses unwilling to act on data or improve the website.
- Low-margin products where growth leaves no room for commercial upside.
- Owners who want advice, but do not intend to take it.
Built by someone who works inside ecommerce, not around it.
Founder-led
Yangtics is led by Yang Li, currently SEO Lead at Bunnings, with more than 10 years of SEO and digital marketing experience across ecommerce, retail and performance-led growth.
My background started in SEO, but over time the work expanded into Google Ads, Meta Ads, LinkedIn Ads, website conversion, tracking, EDM, marketplace integration and the practical decisions that ecommerce owners face every week.
I also operate my own ecommerce business, Hey China. That matters. Ecommerce growth looks different when you are the one dealing with stock, cash flow, margins, customer behaviour, advertising cost and whether the website actually sells.
Start with your ecommerce website.
Submit your details and website. I will review whether there may be a fit for a free 30-minute Google Meet Growth Review.